Nightfall

Employer: Chattanooga Presents!
Industry: Entertainment/Producing
Position: Graphic Designer

Skills: Marketing, Brand Management, Graphic Design, Print Design, Digital Design, Social Media, Creativity, Teamwork, Communication, Event Planning, Concert Promotion

Programs Used: Adobe Illustrator | Adobe Photoshop | Adobe Premiere Pro | Adobe Audition | Adobe Express

Project: Nightfall Concert Series 2020

About:
Nightfall is a live Summer concert series that is always free to the community. The concert series takes place in downtown Chattanooga, TN, all Summer long, jamming along for over 35 Summer seasons. 

The Problem:
Every year, Nightfall gets a new identity/look. In early 2020, I was asked to be the designer for Nightfall 2020. However, 2020 was an unprecedented year due to the coronavirus, but Nightfall continued. Instead of live music in a public space, the event shifted to video streaming every Friday night during the Summer season on Facebook.

The Solution:
Nightfall is an exciting and fun event full of spirit, and I wanted the logo to reflect that. I decided to use the “N” as the main element of the logo and have it represent a sunset. 

Breaking it into pieces helped capture that representation, along with the gem-tone colors of a sunset. The colors not only reflect a sunset but also the fun, lively, and energetic Summer evenings! To help illustrate the night coming to life, a cool purple was chosen, which also helps amplify the logo.

My Creative Process:
I always start by talking with the client and getting a sense of what they want by asking, “What do you want to communicate with the piece, what emotions do you want to evoke, and what is your overall message?”

After the interview, I begin putting the project together by idea mapping with the subject, where I start branching off related topics, ideas, images, etc, to the subject until I can’t think of any more things to map. 

My next step is to play word games with the subjects of the idea mapping and try to put things together or think of puns. By the end of my word play, I usually have a few ideas and start to make thumbnail sketches of the ideas I’ve put together.

This continues until I feel like I’ve put the best 3 ideas together, which leads to the final step of bringing the ideas to life via the Adobe Creative Suite and getting the first versions ready to show to the client to figure out the direction the project will take.