Off The Wagon

Clients: Off The Wagon

Locations: Denver, CO

About: Off The Wagon was a bartending/catering service that made alcoholic drinks for events, weddings, parties, etc. The client requested that the logo reflect the roaring 20’s/Great Gatsby style elements, elegance, and fun.

I made sure to reflect the roaring 20’s by using art deco elements throughout the logo. I used a san-serif font as a base and created a custom font based on the art deco style and gave it a fun twist with different breaks in letters, repeating cross strokes (the middle parts of the “f” and “e” and the top of the “t”) as if you had a bit too much to drink. The colors of the navy and gray reflect the elegance of the drinks and cocktails that the company served.